Art Direction + Web / Design Lead
Wellstar is a nationally ranked and locally recognized healthcare system based out of Georgia, operating under 10 hospitals and 350+ medical office locations. Wellstar's mission remains at the center of providing world-class healthcare. The overall goal of this project was to create a new MVP website re-design for desktop & mobile backed by a strong, core strategy and intuitive user experience.
Creating an MVP website isn't always easy. During this project I had the pleasure of working with an amazing team at Grow creating a site experience that blended a focus on utility and brand presence. With Wellstar being one of the largest institutions for medical care in Georgia, it brought a number of unique challenges. Overall the team created a consistent visual language and design system in tandem with a web-product built to enable patients to get the care they need in a timely manner.
Visual excellence aside, that wasn't the primary goal. The goal first and foremost was to create an experience that made receiving care faster and simpler. We created a module that allows for a patient to get real time data and information to get care as needed with relevant results and offerings. As a takeaway the team created robust documentation, annotated guidelines, and a design system UI kit that could then be used to further iterate as needed in the future.