Art Direction, Product, Motion, + 3D / Design Lead
At Output, I've had the opportunity to art direct and create a variety of brand-based designs that are live in product and representative of different sound, loop, and note-based libraries. We solved a handful of challenges while creating visuals that serve music creation for thousands of people.
Arcade is easily a favorite in the world of music making. It goes without saying that the team was successful in the efforts of delivering Arcade line directly to the consumer. Each line that gets released tells a story. They brands in their own right that sit beneath the larger Output brand. The team collaborated to create a music creation experience that feels immersive beyond the static nature of a flat interface.
While the product itself remains one of the best in the world as it pertains to providing people with access to music creation at all skill levels, going the extra mile is what truly sets the product apart for the better. We met our goals in extending the brand story while appealing to the goosebump moments felt while creating music in its raw form. We allow an opportunity for users to immerse themselves in a new story each time they create.