Adidas: Xpressive
Art Direction + Design / Design Lead
We had the opportunity to create a unique art direction for the Adidas Xpressive: Spring/Summer 2019 campaign. This direction encompassed a blend between the Adidas global brand direction and a handwritten elements.
Project Reflection
Project engagement takeaways, learnings, and results.
This particular project was successful in its overall efforts. Through creating a cohesive art direction and employing its visual language across a variety of assets, the team was able to easily use and extend the system across multiple use cases.
The team created visual output for brand assets such as lifestyle photography, video, social, digital ads, as well as out of home print ads. The campaign messaging was unified and used throughout various placements for Adidas, Academy Sports, and Kohls.
